DeMarcus Cousins Joins Samsara Luggage as Investor and Ambassador

DeMarcus Cousins will combine his passion for business and technology with a new partnership with Samsara Luggage ( where he will serve as the company’s first-ever ambassador and take an investment stake in the growing business. The four-time NBA All-Star and Olympic Gold Medalist recently signed a one-year deal with the NBA champion Golden State Warriors. This partnership with Samsara is part of Cousins’ expanding off the court portfolio as an investor and entrepreneur.

As an ambassador and investor, Cousins’ will leverage his global platform to expand the Samsara brand, celebrating the company’s fascinating journey from concept to global sales and overall vision of combining IOT solutions within the travel industry, featuring Design, Technology, and Material to make travel a smarter experience. Cousins believes Samsara Luggage is here to change the way people travel and could tip the scales in favor of smart traveling. Made of aviation aluminum alloy, Samsara’s carry-on smart suitcase is strong and lightweight and adheres to the newest flight regulations.

Blending classic looks with cutting-edge technology, Samsara designers thought of everything a smart traveler would need to the last detail: flat top surface that functions as a mobile desk for laptops, notification when the suitcase is getting away, fortification if the suitcase was opened out of sight, LED light control assisting in the dark and a battery for mobile and laptop charging with USB-C compatibility. Samsara has everything a sophisticated traveler needs for a trip: packing bags, toiletries bag, garment bag, and even a folding gym bag for hitting the gym while traveling.

Cousins’ partnership with Samsara was brokered by Independent Sports & Entertainment.